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Importance of Cybersecurity with Frida Westerberg & Åsa Agerman

Hello there! We're thrilled to present a peek into Allurity's exciting journey in the cybersecurity space. In this conversation with Frida (CEO) and Åsa (CFO) at Allurity, we uncover the company’s ambitions to become the preferred partner for tech-enabled cybersecurity services in Europe. We discuss some challenges that companies face related to cybersecurity and how they can benefit from Allurity’s services. Finally, Frida and Åsa share their experience using Centi as their equity management solutions provider.

Frida Westerberg and Åsa Agerman

Frida and Åsa, you have had a very busy year, can you please tell us what you have been up to and what you are building?

We have a clear vision of becoming the preferred partner for tech-enabled cybersecurity services in Europe and have been focused on making a number of strategic acquisitions as well as supporting our existing companies in reaching their full potential. Collaboration and innovation are at the core of our growing Allurity family, creating a platform for sustainable growth. With our common purpose to make the world a better place by enabling a safe digital world, we are dedicated to advancing our industry leadership and securing that more talent actively choose cybersecurity as an attractive career path.


“With our common purpose to make the world a better place by enabling a safe digital world, we are dedicated to advancing our industry leadership and securing that more talent actively choose cybersecurity as an attractive career path.”

What about cybersecurity in general and Allurity in specific is it that excites you?

Cybersecurity is a dynamic and growing industry, and what excites us is the opportunity to stay ahead of evolving cyberthreats. At Allurity, we are passionate about developing innovative solutions that provide robust protection to our customers, ensuring the integrity and confidentiality of their sensitive information.


Can you give some brief examples on the services that Allurity provide and who is the typical customer?

Allurity offers a range of cybersecurity services, from proactive to reactive tech-enabled services, aimed at improving the protection of data and reducing the cost of cybercrime. Our typical customers are larger enterprises and government agencies, who rely on us to safeguard their digital assets and maintain a secure digital environment.

“...companies face challenges such as sophisticated cyberthreats and attacks, ransomware, supply chain vulnerabilities, navigating compliance issues and mitigating emerging technology risks.”

What are the biggest challenges that we companies are facing today?

In the rapidly evolving landscape of cybersecurity, companies face challenges such as sophisticated cyberthreats and attacks, ransomware, supply chain vulnerabilities, navigating compliance issues and mitigating emerging technology risks. At Allurity, we are dedicated to addressing these challenges through continuous innovation and proactive security measures.


AI and MLL has been on almost everyones agenda this year, what are your thoughts on the current adoption rate in the context of cybersecurity?

The adoption of AI and ML in cybersecurity is crucial for staying ahead of sophisticated threats. We believe the current adoption rate is promising, with more organisations recognising the need for intelligent, automated systems to detect and respond to cyberthreats effectively.

“Centi provided us with a user-friendly and efficient platform that aligns perfectly with our goals for efficient and transparent equity management.”

Allurity was one of Centi’s pilot customers, which we are very happy for. What made you choose to adopt a digital solution for your equity management? And why did you choose Centi?

We chose to adopt a digital solution for equity management to streamline and modernise our processes. Centi provided us with a user-friendly and efficient platform that aligns perfectly with our goals for efficient and transparent equity management.


Would you say data security play a larger role here [for your equity management] considering Allurity’s background?

Absolutely. Given Allurity's pure-play focus in cybersecurity, ensuring the highest standards of data security is paramount, especially when managing equity information. Centi's robust security measures complement our commitment to safeguarding sensitive financial data.

“Centi's robust security measures complement our commitment to safeguarding sensitive financial data.”

Can you give an example on how we have helped you?

Centi has streamlined our equity management processes, reduced manual workload and improved accuracy. The platform's reporting capabilities have provided us with valuable insights, enabling more informed decision-making in our equity-related activities.

“The platform's reporting capabilities have provided us with valuable insights, enabling more informed decision-making in our equity-related activities.”

Finally would you recommend us to your peers?

Without a doubt. Based on our positive experience as one of Centi's pilot customers, we would highly recommend Centi to our peers. The platform's efficiency, security features, and overall performance make it a valuable asset for any organisation looking to enhance their equity management processes.


Thank you Frida and Åsa for this conversation and for contributing with valuable feedback since our launch!

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